98% of Web sites are non-compliant! #1
A majority of Web sites are still poorly designed and structured and already technically out of date as soon as they go on line. This is a shame, but it’s understandable. Web design is still a young profession – one that developed spontaneously and at breakneck speed, with no real standards or methods, empirically and using “seat-of-the-pants engineering.”
The result is that behind a visually appealing façade often lies an indigestible hodgepodge. And the only reason for that is ignorance on the part of the people involved and the tolerance built into browsers.
But all that is changing. Companies are now realizing that the visual aspect of a site is only the tip of the iceberg, and that the real, decisive issues are elsewhere. And they’re right.
Today, a Web site has to be not only attractive, but above all functional, truly accessible, scalable, and sustainable.
Insist on best practices
To achieve that, Diptyque adheres to several essential principles:
adherence to Web Standards,
modular architecture (separating content / presentation / behavior),
concern for accessibility criteria,
meaningful URLs,
internationalization (i18n) and localization (L10n) of the site from its inception.
This methodology is one of the things that sets Diptyque’s approach apart, and it’s also a strong guarantee of quality for you and your users:
it doesn’t generate additional costs, and it’s a potential source of savings, both in terms of day-to-day administration and when it’s time to make changes to your sites down the line.
it’s the only way to build cross-browser and cross-platform Web sites that are technologically word-class and scalable.
it also means better performance in terms of referencing of your sites.
And when your site’s content is rich and pertinent, and navigation is clear and concise, users will go there and stay there.
