Producing video for the Web

Enabling audiovisual capability radically extends and enriches a site’s content, the service it provides, and the number of people who visit it. Video on the Web makes the virtual seem real and brings a brand closer to its users. This is even more true for companies who exist only on the Web.

The Web calls for a new type of film. Videos can be longer and more interesting than traditional ad spots; they can be shorter and less conventional than traditional institutional films.

Video enables multiple modes of expression – demonstrations and user instructions; brand universes; interviews, first-hand accounts, reportages; etc. – that can be used to attain different goals: to explain, to reassure, to put in the spotlight, to represent, to sell.

The flexibility of digital shooting, editing, and special effects now makes it possible to produce high-quality video affordably.

Sequences are then transcoded and put on line using a process that makes them most accessible – streaming video, which allows video to be viewed without waiting for downloads.

Diptyque has the skills necessary to produce video and make it available on line, from the design phase, through production, and up to and including Web integration.