Rigaud
The house of Rigaud, perfumers in Paris since 1852, is the inventor of scented candles.
As part of its re-launching, the company now has a high-end online shop offering three distinct modes for exploring its catalogue:
- by fragrance,
- by article,
- by gift suggestion
This Web Standards-compliant site combines three essential qualities:
Customers easily find the product of their choice in fewer than 2 clicks.
- An affordance is a situation where an object’s sensory characteristics intuitively imply its functionality and use. It is a desirable property of a user interface - software which naturally leads people to take the correct steps to accomplish their goals. ^1
- Findability refers to the quality of being locatable or navigable. At the item level, we can evaluate to what degree a particular object is easy to discover or locate. At the system level, we can analyze how well a physical or digital environment supports navigation and retrieval. ^2
