Perron Rigot
Perron Rigot is the world leader in depilatory waxes.
Its international B-to-B sales site is intended for beauty-salon professionals. The heart of the site is a trilingual catalogue – in French, English, and Spanish – whose product offerings and prices are configurable to suit the distribution zone.
To assert its authority in the field, the brand disseminates precise, complete information to estheticians. Training and demonstration videos clearly explain the use of the brand’s products to professionals.
Perron Rigot is also a good example of multi-media integration – Diptyque handles both design and administration of the site, publication of the paper catalogues, and production of the training videos, mailings, and advertising.
A site that cemented the brand’s international status and has been a real commercial success.
