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lastminute.com, the European leader in online travel sales, wanted to give its French Web site a new dimension and be an innovator in its business sector.

Diptyque suggested that the brand use a “televisual” slant by including practical information, news and magazine-type topics on its site.

It’s all done using a sitcom approach – ten sketches or so portray a likable young couple who are easy to identify with. The brand doesn’t take itself too seriously; the tone is lively and funny. The TV angle is used in the service of real communication - not advertising jive, not institutional palaver, but practical communication between equals.

The videos point up the advantages of lastminute.com’s products and its approach to consumers in a helpful and fun way.